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Clay Expert / GTM Specialist

Everything To Gain
Full-time
Remote
United States
Lead Generation
Description

Clay Expert / GTM Specialist

We are a US-based sales & marketing firm with a focus on everything we can give our clients.
Location: Remote (US overlap preferred)

Role summary

Build and own Clay automations and turn them into repeatable GTM playbooks that generate and qualify pipeline.

Key responsibilities

  • Design, build, and maintain Clay flows for enrichment, dedupe, scoring, and CRM syncs.
  • Integrate Clay with HubSpot/Salesforce/Pipedrive, spreadsheets, and outreach tools.
  • Create reusable templates, docs, and runbooks.
  • Run GTM experiments (outbound sequences, ABM plays), measure outcomes, and iterate.
  • Train teammates and troubleshoot data quality issues.

Must-have

  • 1–3+ years with Clay or similar no-code/data automation tools.
  • Practical GTM experience with outbound playbooks and CRM integrations.
  • Strong documentation and operator mindset.

Nice-to-have

  • Zapier/Make or API experience, basic SQL or scripting, and familiarity with Apollo/ZoomInfo/Sales Navigator.


Requirements
  • Experience in go-to-market strategy development and execution.
  • Excellent communication skills, both written and verbal.
  • Strong analytical skills to interpret market data and make strategic recommendations.
  • Ability to work collaboratively across different teams and departments.


Benefits
  • Unlimited Paid Time Off (PTO): We believe in work-life balance and trust our team to manage their time responsibly
  • Flexible Equipment Provisioning: We’ll make sure you have the tools you need to succeed—case by case
  • Commission Opportunities: Earn additional income based on the performance of accounts you manage
  • Remote-First Culture: Work from wherever you’re most effective
  • Collaborative Team: Join a tight-knit team where your ideas and leadership will directly shape client outcomes