Job Description:
• Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
· Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
· Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
· Oversee calling, lead qualification and handover to sales.
· Tracking and Reporting
· Report weekly activity and log all lead related data.
· Pipeline reporting and tracking from lead to pursuit to closure.
KRAs-
• Development and execution of quarterly and yearly lead generation plan.
• Performance indicators will include-
• Quality of leads generated
• Progression of leads into opportunities
• Number of deal closures and new client acquisition
• Value of business generated
• Overall team management, training, and performance management
Requirements:-
• Ability to work in a goal-oriented environment under pressure.
• Strong interpersonal, written, and communication skills are a must.
• Experience working with multiple products and services.
• Confident and polished phone prospecting skills are required.
• Outstanding skill in the use of Word, Excel, and various email programs.