Job Description
• Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
• Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
• Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
• Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
• Report weekly activity and log all lead related data.
• Pipeline reporting and tracking from lead to pursuit to closure.
KRAs-
• Development and execution of quarterly and yearly lead generation plan.
• Performance indicators will include-
• Quality of leads generated
• Progression of leads into opportunities
• Number of deal closures and new client acquisition
• Value of business generated
• Overall team management, training, and performance management