Lead Generation Manager

Company Overview

Food buddies is a pioneering Food & Beverages company headquartered in Chennai, acting as a research and technology partner for its valued clients, Food buddies stand out by integrating innovative technology solutions with food research, thus driving the business forward in a competitive market. Discover more about us at our website www.foodbuddies.in.

Job Overview

We are seeking a highly motivated Lead Generation Manager to join our team in Chennai. This is a full-time, mid-level position that requires 4 to 6 years of relevant work experience. The ideal candidate will spearhead our lead generation strategies, optimize the process, and build a robust pipeline for our sales team.

Qualifications and Skills

• Proven expertise in online lead generation, with a deep understanding of creating and executing digital campaigns to attract potential leads.
• Advanced skills in outbound lead generation and identifying new business opportunities through various channels.
• CRM software proficiency is essential, ensuring precise management and analysis of customer relations and lead data.
• Experience in email marketing, adept at crafting compelling messages designed specifically to capture interest and generate leads.
• Competency in data analysis, enabling the candidate to interpret patterns and optimize lead generation strategies effectively.
• Proficiency in marketing automation tools to streamline operations and improve lead acquisition processes.
• Strong knowledge of SEO and SEM to boost online visibility and enhance inbound marketing efforts.
• Excellent communication skills, with the ability to translate technical insights into strategic action plans for marketing and sales teams.

Roles and Responsibilities

• Develop and implement innovative lead generation strategies that align with Foodbuddies’ business goals.
• Manage and optimize the process flow of capturing, nurturing, and handing over leads to the sales team.
• Collaborate with the marketing team to create compelling campaigns that effectively target potential leads and markets.
• Analyze and report on lead generation metrics, providing insights to inform and refine future strategies.
• Utilize CRM software to maintain a detailed and organized lead database, ensuring timely follow-ups and information accuracy.
• Identify new tools and technologies that can enhance lead generation capabilities and integrate them into existing processes.
• Stay up-to-date with industry trends and best practices to ensure Foodbuddies remains competitive in lead acquisition efforts.
• Train and guide junior team members in best practices for effective lead generation and data management.