Lead Generation Specialist

About the job

Lead Generation Specialist – Global Outreach

Location: Pune, India

Contract: Permanent, Full-Time, On-Site

Experience – Minimum 3 years of relevant experience.

Salary: Competitive + Generous Uncapped Commission

Company Overview

Digikore Studios is one of India's largest Visual Effects Studios, delivering VFX

on projects of Netflix, Disney, Amazon, Warner Bros, Paramount, Sony and

Hulu.

Digikore Digital is a new venture of Digikore Studios. Digikore Digital offers

services in Digital Marketing. Our aim is to become a premier Digital Marketing

agency helping businesses Hyperscale.

Job Role

The ideal candidate is a motivated, organized, and creative individual who

welcomes the challenges of acquiring and developing new business through

sales efforts. You will build key customer relationships, identify business

opportunities, and close business deals while maintaining an extensive

knowledge of current market conditions.

Job description

Key Functional Responsibilities

1. Develop a lead generation strategy through email, Linkedin and other social

media channels.

2. Research on primary and secondary lead data using LinkedIn Sales Navigator,

Yelp, and other database tools.

3. Coordinate with content and marketing teams in the development of

newsletters and marketing content for Customers/Potential Customers for

LinkedIn Content Strategy.

4. Work with the Creative team in developing effective messaging strategies

and creating compelling messaging for target Clients.

5. Develop documentation and road maps for processes, A/B tests, and

promotions that succeed through LinkedIn and email marketing.

6. Measure results, optimize LinkedIn lead nurturing and email messaging

workflows, and implement recommendations to optimize the campaign

performance.

7. Identify suitable accounts for product fit for global markets.

8. Identify key decision-makers to reach out in those specific accounts.

9. Reach out to them and build a working rapport with them.

10. Explain & pitch our core value proposition to these stakeholders.

11. Follow up via various channels to lock in a demo for our Sales team.

Skill Requirement :

1. Experience with LinkedIn Sales Navigator, email marketing, marketing tools

and great analytical skills

2. Experience working in digital or B2B customer acquisitions

3. Previous or current experience in reaching out to prospects on LinkedIn

and/or via email

4. Some experience with using email templates and marketing automation

5. Familiarity in nurturing prospects into leads by creating message sequences

6. Basic knowledge of HubSpot or any other CRM

Qualifications:

 Bachelor's degree or equivalent experience in Business

 3+ years of Lead generation/ Demand generation experience

 Excellent written and verbal communication skills