Lead Generation Specialist

The Lead Generation Specialist is responsible for driving top of funnel sales pipeline development by converting targeted leads into sales qualified leads (SQLs). To be successful in this role, the Business Development Representative should have previous experience developing leads from marketing campaigns, developing targeted outreach lists, and meeting sales quotas.
The ideal teammate will use superior communication skills to cultivate strong relationships with leads and lock them into discovery sales calls once fit has been assessed.
 
Key Responsibilities

• Target and qualify potential SQLs via direct targeted marketing strategies
• Contact potential clients through cold calls, emails cadences, and LinkedIn messenger
• Present company to potential clients and be able to assess a lead’s pain points and align them with the appropriate product or solution
• Conduct sales fit assessments to qualify leads for introduction sales meetings with Director of Business Development.
• Build targeted contact lists for outreach when a Target Account is identified using market intelligence platforms.
• Research market trends and any new products/services Envera Health is launching in the market
• Support sales operations in the form of tech stack administration and data management

• 2 years minimum of proven work experience as a Lead Generation Specialist or Business Development Representative or Sales Development Representative
• Highly motivated by compensation/commission
• Experience with HubSpot required
• Experience in healthcare services preferred
• Self starter mentality; driven to achieve and outperform sales goals
• Personable and high energy individual
• Excellent communication, follow up and documentation skills
• Understanding of sales performance metrics
• Experience with Sales engagement platforms a plus (e.g., 6sense, Definitive Healthcare)
• Bachelor’s degree in business administration or relevant field/major a plus