Marketing Systems & Lead Generation Specialist

AIMS Agency

Who We're Looking For

We're looking for a marketing systems thinker who's excited to master scalable lead generation and paid media optimization. You'll learn to build, test, and perfect automated marketing playbooks while working with cutting-edge tools and AI technologies.

This isn't about creating custom strategies for every client—it's about developing expertise in rinse-and-repeat systems that consistently deliver qualified prospects across multiple channels. You'll help architect customer acquisition funnels from paid media through conversion, with attribution tracking connecting every touchpoint to revenue.

You're someone who gets excited about building marketing machines and watching them work across dozens of clients. You're curious about the cutting edge of lead generation, AI, and paid media, and eager to test new tools and techniques to improve results.

The Mission

You'll develop expertise in creating automated lead generation and paid media systems that work across multiple clients with minimal customization. This is your opportunity to master scalable systems that work for coaching businesses, consultants, SaaS companies, and ecommerce brands—systems that get better with each client we add.

What success looks like: You'll help build automated playbooks generating consistent lead flow for 15+ clients simultaneously, with attribution tracking that connects paid media spend to qualified leads and revenue, plus optimization cycles that improve performance across the entire client base.

What You'll Learn to Build

Automated Lead Generation Systems

• Standardized lead generation workflows that work across multiple industries

• Automation sequences that require minimal manual intervention once deployed

• Modular components that can be quickly customized for new clients

• Testing frameworks to continuously improve system performance

Paid Media Integration & Optimization

• Paid advertising funnels that integrate with lead generation workflows

• Automated bid management and budget systems across Google Ads, Meta, and emerging platforms

• Attribution tracking connecting paid media spend to qualified leads and revenue

• A/B testing frameworks for ad creative, audiences, and landing page combinations

• Cross-platform campaign coordination (paid ads → email sequences → retargeting flows)

Funnel Architecture & Attribution

• End-to-end conversion funnels from awareness to revenue

• Multi-touch attribution systems tracking customer journeys across channels

• Lead scoring and qualification workflows based on behavioral triggers

• Progressive profiling systems that optimize conversion at each stage

• UTM tracking and campaign attribution connecting marketing activities to revenue

Cutting-Edge Implementation

• Integration of the latest AI tools and lead generation technologies

• Testing of emerging platforms and techniques before competitors adopt them

• Systems leveraging AI for lead scoring, personalization, and optimization

• Automated quality control processes maintaining consistency across clients

Scalable Systems Architecture

• Lead generation infrastructure that grows with our client base

• Tracking and attribution systems working across multiple client campaigns

• Automated reporting providing real-time insights across all clients

• Onboarding processes that quickly deploy playbooks to new clients

What You Bring

Foundational Lead Generation Experience

• 2-3 years working with lead generation campaigns or marketing automation

• Familiarity with lead gen tools like Clay, Apollo, Instantly, or Go High Level (or eagerness to learn quickly)

• Basic understanding of email marketing and deliverability concepts

• Experience managing campaigns with meaningful volume (10K+ contacts)

Paid Media Foundation

• 1-2 years managing paid advertising campaigns (Google Ads, Meta, etc.)

• Understanding of ROAS, CPL, and basic performance metrics

• Experience with audience targeting and campaign optimization

• Knowledge of conversion tracking and pixel implementation

• Comfortable managing budgets and analyzing performance data

Systems Thinking & Automation Interest

• Experience with at least one automation platform (Zapier, Make, or similar)

• Ability to think systematically about marketing processes

• Interest in building repeatable workflows rather than one-off campaigns

• Curiosity about how different marketing tools can work together

Growth Mindset & Technical Curiosity

• Enthusiasm for testing new AI tools and marketing technologies

• Comfortable learning new platforms and adapting to change quickly

• Interest in understanding how marketing connects to business outcomes

• Willingness to experiment with cutting-edge approaches

Data-Driven Approach

• Comfortable working with marketing analytics and performance data

• Basic understanding of attribution and how to track campaign success

• Ability to identify trends and optimization opportunities in data

• Interest in systematic testing and optimization methodologies

Agency/Multi-Client Readiness

• Interest in working with multiple clients simultaneously

• Ability to manage competing priorities and maintain quality standards

• Understanding that systems thinking scales better than custom solutions

• Excitement about seeing your work impact multiple businesses

What Makes This Different

Build Once, Deploy Everywhere

Instead of creating custom campaigns for each client, you'll master sophisticated playbooks that work across multiple businesses. Your systems will generate leads for dozens of clients simultaneously.

Always On the Cutting Edge

We invest heavily in the latest tools and AI technologies. You'll have access to premium software and the opportunity to test experimental approaches that other agencies won't try for years.

Compound Learning Impact

Every optimization you master improves results for our entire client portfolio. Your learning and growth has multiplied impact across dozens of businesses.

Accelerated Skill Development

You'll rapidly develop expertise across multiple marketing disciplines—lead generation, paid media, automation, attribution, and AI implementation—in one comprehensive role.

What We Don't Want

• Marketers who are uncomfortable with learning AI or automation technologies

• People who prefer to manually manage every client campaign individually

• Those who only want to stick with proven, safe strategies without experimentation

• Specialists who only know one channel and aren't interested in multi-channel integration

The Opportunity

This is a rare chance to rapidly develop expertise in marketing systems that will scale across hundreds of clients. You'll work with cutting-edge AI tools, have access to premium marketing software, and help create playbooks that generate millions in client revenue.

We're building the future of automated lead generation and paid media integration. If you're excited about developing mastery in scalable systems and pushing the boundaries of what's possible in marketing, we want to talk.