Mid-Level Media Buyer/Placement (Lead Generation)

Position: Mid-Level Media Buyer/Placement (Lead Generation)
Company: FranDevCo
Location: Remote

Job Type: Full-Time

Position Overview:
We are seeking a highly motivated and strategic Mid-Level Media Buyer/Placement for our franchise lead generation efforts. This role will be responsible for strategizing, placing, and optimizing ads across multiple channels to attract high-quality franchisee leads. The ideal candidate will have a solid understanding of media buying, be able to track and analyze performance, and make data-driven decisions to continuously improve results.

Key Responsibilities:

• Strategic Planning: Develop and execute media buying strategies that align with franchise lead generation goals for multiple brands.
   
• Ad Placement: Manage the placement of digital ads across various platforms (Facebook, Google, LinkedIn, etc.) to maximize lead generation and ROI.
   
• Campaign Optimization: Continuously track and analyze ad performance, adjusting strategies to improve lead quality, cost per lead, and overall campaign performance.
   
• Data Analysis: Use analytics tools (Google Analytics, Facebook Ads Manager, etc.) to report on key metrics such as CPL (Cost Per Lead), CTR (Click-Through Rate), and CPA (Cost Per Acquisition).
   
• Budget Management: Manage and optimize media budgets to ensure efficient spend and ROI across campaigns.
   
• Collaboration: Work closely with the creative, sales, and marketing teams to align campaign objectives and ensure consistency in messaging.
   
• A/B Testing: Conduct regular A/B testing of ad creatives, messaging, and targeting to optimize lead generation efforts.
   
• Market Research: Stay up-to-date with industry trends, platform updates, and competitor activity to continually evolve media strategies.
   

Skills and Qualifications:

• 3-5 years of experience in media buying or digital advertising, with a focus on lead generation.
   
• Proven track record of managing and optimizing paid media campaigns across various platforms (Facebook, Google Ads, LinkedIn, etc.).
   
• Strong understanding of digital marketing metrics and analytics, including CPL, CPA, CTR, and ROAS.
   
• Ability to analyze data, identify trends, and make strategic decisions to improve campaign performance.
   
• Experience with A/B testing and optimizing campaigns for maximum effectiveness.
   
• Strong communication and collaboration skills, with the ability to work cross-functionally with creative, sales, and other teams.
   
• Detail-oriented with excellent time management skills and the ability to handle multiple campaigns simultaneously.
   
• Familiarity with franchise lead generation is a plus.
   

Why Join FranDevCo?

• Collaborative, fast-paced environment
   
• Opportunity to work with top brands in the franchise industry
   
• Competitive salary and benefits
   
• Room for growth and development within the company