Senior Facebook Ads Media Buyer – Lead Generation

Company: Blurbpoint Media – Award-winning digital marketing agency

We’re looking for a Senior Facebook Ads Media Buyer with 3+ years of experience to join our performance marketing team. This role is dedicated to lead generation campaigns for affiliate offers, with a strong focus on scaling in markets like the US, UK, Australia, and beyond. You’ll be responsible for the full cycle of campaign execution — from strategy to creative to optimization — driving consistent, high-quality leads at scale.

What You’ll Do

• Plan, build, and scale Facebook ad campaigns focused on lead generation (not e-commerce).
• Write compelling ad copy, guide creative direction, and test variations to improve performance.
• Collaborate on landing page strategies and funnel optimization to maximize conversion rates.
• Manage budgets, bidding strategies, and audiences across multiple campaigns.
• Implement and monitor advanced tracking setups (pixels, UTMs, Voluum, RedTrack, Binom, etc.) for accurate attribution.
• Analyze campaign data daily and translate insights into actionable strategies for higher lead quality and ROI.
• Stay updated on Facebook policies, affiliate marketing trends, and regional compliance requirements.
• Mentor and support junior buyers with campaign setup, copywriting best practices, and reporting.
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What We’re Looking For

• Minimum 3 years of proven experience running Facebook Ads for lead generation campaigns.
• Strong ability to write and test ad copy that converts across global markets (US, UK, Australia, etc.).
• Demonstrated success scaling campaigns while maintaining profitability.
• Expertise in campaign tracking tools (Voluum, RedTrack, Binom, etc.).
• Deep understanding of audience targeting, bidding models, and funnel optimization.
• Creative and analytical mindset — comfortable testing ideas and making data-driven decisions.
• Familiarity with funnel-building/automation tools (ClickFunnels, Mailchimp, etc.) is a plus.
• Strong communication and reporting skills with leadership qualities.

Why Join Us

• Lead global lead generation campaigns that directly impact client growth.
• Work with an award-winning team in affiliate marketing.
• A culture built on experimentation, learning, and scaling bold ideas.