Virtual Assistant - Digital Marketing and Lead Generation Specialist

This is a remote position.

We're looking for a creative and results-driven Digital Marketing Specialist​ who knows how to generate real leads for local service businesses—especially in the home improvement space like residential painting. You'll run and optimize digital campaigns across Google, Facebook/Instagram, SEO, and even Direct Mail to drive high-intent leads and fill the sales pipeline.

This role is perfect for someone who’s hands-on, ROI-focused, and understands the power of local targeting.

Google Local Services Ads (LSAs):

• Set up and optimize LSAs for maximum visibility and lead volume
  

• Ensure businesses meet eligibility and maintain high review ratings
  

• Manage review generation and lead response time metrics
  

Google Search Ads (PPC):

• Launch and optimize PPC campaigns targeting high-intent keywords
  

• Perform A/B testing for ad copy and landing pages
  

• Use tracking tools like CallRail and CRMs like Jobber or Pipeline to monitor ROI
  

Facebook & Instagram Ads:

• Create visual storytelling campaigns (before-and-after, testimonials, seasonal promos)
  

• Set up geo-targeting by zip code, demographics, and homeowner behaviors
  

• Conduct creative testing and retargeting strategies to increase conversion
  

Search Engine Optimization (SEO):

• Develop localized content, blog articles, and service area pages to drive organic traffic
  

• Optimize Google Business Profile (GBP), gather reviews with geo-keywords
  

• Build backlinks and citation profiles for long-term domain authority
  

Direct Mail Campaigns:

• Design and coordinate EDDM or postcard campaigns for neighborhood saturation
  

• Integrate trackable elements (QR codes, unique phone numbers) for attribution
  

• Sync with digital efforts to reinforce presence in target areas
  

Campaign Coordination & Reporting:

• Coordinate efforts across channels for seasonal campaigns and local promotions
  

• Analyze performance metrics, lead quality, and conversion rates
  

• Provide regular performance reporting and strategic recommendations
  

Requirements

• 2-4 years experience in performance or digital marketing
  

• Strong skills in Google Ads, Meta Ads, and local lead generation
  

• Familiar with CRMs, call tracking, and landing page optimization
  

• Good eye for visuals and messaging that resonate with homeowners
  

• Data-driven, responsive, and ready to get results
  

• Experience working with painting, HVAC, landscaping, or other local trades
  

• Know how to run seasonal promos and retargeting campaigns
  

• Basic graphic design or Canva skills
  

Benefits

Employee Benefits

• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
  
• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
  
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
  
• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
  
• Government Benefits: Full support for required government benefits.
  

Supplemental Pay Types

• 13th Month Salary: A festive bonus to celebrate the year’s hard work.
  
• Overtime Pay: Compensation for your extra effort and time.
  
• Night Differential: Additional pay for working late hours or shifts.
  
• Incentives: Performance-based incentives to reward your contributions and achievements