This is a remote position.
- Prospect Identification & Research: Actively research and identify potential clients within target industries and personas that align with Velvetech’s Ideal Customer Profile (ICP).
- Personalized Outreach Execution: Craft and send highly personalized, compelling emails and LinkedIn messages based on prospect research and strategic campaign guidance. Conduct targeted cold calls to key decision-makers to introduce Velvetech and uncover potential needs.
- Lead Qualification: Engage prospects in meaningful conversations to understand their business challenges, determine if Velvetech’s solutions are a potential fit, and qualify their interest.
- Meeting Scheduling: Secure introductory meetings or calls between qualified prospects and Velvetech’s Account Executives/Sales Team.
- Activity Tracking & Reporting: Meticulously log all outreach activities, prospect interactions, and lead information in the CRM system (e.g., HubSpot, Creatio). Track personal performance against KPIs.
- Tool Utilization: Effectively use sales tools including CRM, email automation platforms (e.g., SmartLead, Apollo), LinkedIn Sales Navigator, and other prospecting tools provided.
- Collaboration & Feedback: Work closely with the Outbound Marketing Strategist, providing feedback on campaign messaging effectiveness, market response, and prospect objections. Collaborate with the Sales team for smooth lead handoffs.
- Continuous Learning: Stay informed about Velvetech’s services, case studies, target industries, and best practices in sales development and outbound prospecting.
Requirements
- Experience: 2+ years of experience in a B2B Sales Development, Business Development, Lead Generation, or Inside Sales role, preferably within the software/technology industry.
Skills:
- Proven ability to generate leads and schedule meetings through outbound prospecting (cold calling, email, social selling).
- Exceptional verbal and written communication skills, with the ability to craft clear, concise, and persuasive outreach.
- Strong research skills to effectively personalize outreach.
- Resilience, persistence, and a positive attitude in handling rejection.
- Excellent organizational and time management skills to handle high-volume outreach across multiple channels.
- Proficiency using CRM software (e.g., HubSpot, Salesforce, Creatio) and sales engagement tools (e.g., SalesLoft, Outreach, Apollo, SmartLead).
- Comfortable and proficient with LinkedIn Sales Navigator for prospecting and outreach.
- Goal-oriented mindset with a drive to meet and exceed targets.
- Ability to quickly learn and articulate technical concepts and business value.
Preferred Qualifications
- Experience prospecting into mid-market or enterprise accounts.
- Experience targeting industries such as Financial Services, Healthcare, Logistics, or Online Retail.
- Familiarity with custom software development services or related B2B technology solutions.
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Proven track record of consistently meeting or exceeding SDR quotas.